Archive : Ben Adkin – The Trial Formula
Session 1: The Trial Game Changer
- The Trial Game Changer (cold traffic is your friend)
I’m going to reveal the accidental way that I stumbled onto making trials work in a big way and how everything grew outward from there.
- How Trials Increase Cold Traffic Conversions.
We’ll walk through how to run cold traffic from any source and how to land them on a page that is friendly and converts using a trial. (WARNING: Live Example will be shown. No Theory Here. This is all working now)
- The Math Behind a 10k per month trial fueled business.
I’ll give you the exact Money Map behind how you can build a 10k per month (profit) “Trial Fueled” Sales Funnel in Your Business using cold paid traffic)
Session 2: Trial Timing Secrets
- The Mindset of your Customer in a Trial.
I’ll walk you through how a customer thinks as they are going through the trial fueled sales process and how you can use this to your advantage (and keep them happy).
- The Science of Creating the Perfect Trial Time.
I’ll also show you the key considerations that you need to take into account when deciding how long or how short your products trial should be. This Formula is Key.
- The “Perfect Balance” Trial Times
Over the last year I’ve landed on what I fully believe to be the perfect trial time in 90% of the situations where we use trials. I’ll share this with you and explain exactly why it works so well. (this is all based on your product type and delivery method).
Session 3: Trial Pricing Strategies
- Where a Trial Works (and where it doesn’t)
No matter how great trials are, sometimes they just don’t fit. Inside I’ll show you in exactly what situations you should use them and when you shouldn’t.
- How to Price a Trial for Max Effectiveness
You’ll learn the math behind an effective trial and what kind of trial you need to use based on your product, price point, and delivery method.
- The “Daylight” Trial.
You’ll learn about the most common known trial and how to use it effectively for your individual business.
- The “Invisible” Trial.
This special type of trial is something that you can use to explode your sales and give your customers a massive amount of value for very little risk.
- The “Gotcha” Trial
This trial is massively effective and most people don’t even realize that this is a type of trial when they sign up (but it works like crazy for companies like “Dollar Shave Club”)
- The “Pay Gap” Trial
This is another trial type that most people don’t realize is being used on them. The results behind this type of trial are absolutely astounding and I’ll show you exactly how to set it up in your business.
Session 4: Trial Funnels and Traffic Explained
- The 10,000 Foot Overview
I’ll show you the road map of a powerful trial based funnel (that you can copy) and use in your business based on everything you’ve learned so far.
- The “Fearless Trial Traffic” Technique
I’ll show you the dead simple traffic tactic to send targeted buyers to your trial fueled funnel. (this has been tested like crazy so please don’t share it once I show you)
- The Instant Upsell Trial.
We’ll go through a simple (but extremely effective) way to upsell into a trial once you’ve opened the doors with an “ice breaker”. You don’t have to structure your funnel with the trial as the upsell, but you’ll absolutely love the power behind this technique.
- The Instant Gratification Page
This is a special page which helps setup retention. This isn’t something many people talk about make sure you take note of exactly how this special page is setup.
- The “M Night Shyamalan” Technique
This “twist” is essential to keeping people happy and blowing them away as soon as they take your trial. I’ll walk you through the concept so you can implement it right away.
Session 5: Trial Onboarding
- Onboarding Explained
I’ll explain what “onboarding” is and why doing it right is one of the most important skills you can learn in your business. I have onboarding to thank for Millions of Dollars in my business and I want to share that process with you.
- After Trial Retention Secrets
This is Sneaky but in a way that benefits your customers in a very powerful way. Inside of this section I’ll walk you through the ways you can keep your customers happy and feeling like they took advantage of you.
- Example Onboarding
I’m not one for theory. Inside of this section I’ll show you exactly how we’re onboarding during a trial so you can go in and copy exactly what we’re doing.
- Long Term Retention Techniques
If you’re running a membership program you’ll want to keep your customers in as long as possible. I’ll walk you through the process that we use to do just that.