Archive : Claire Pelletreau – Absolute FB Ads
Get REAL Results from Facebook Ads Without Pulling Your Hair Out!
You’ve spent the last 6-12 months hustling like crazy to seriously grow your business. And boy, has it paid off! You’re making good money by selling online courses, have raving fans who can’t stop singing your praises, and you’ve got plans. BIG plans:
You’re ready to drive a TON of new traffic to your site.
Hit record numbers with your email list.
Work with a rockstar team that runs your business while you’re focusing on the Big Picture.
Sell so many of your courses that $100K feels like a drop in the revenue bucket.
Basically, make more MONEY and get RECOGNITION for the incredible work you put out into the world.
You know Facebook ads are a huge part of an EFFECTIVE marketing strategy . . .
but you’re not 100% sure how to make them truly work for you in your own business!
You have no idea how to budget your ads. You want to know how much money you SHOULD spend and where. Every time you run a campaign, it feels like cash is just slipping through your fingers.
The hours you’ve wasted researching options and settings is cringe-worthy. But nobody has given you a straight answer! You just want to know how to target your audience – is that so hard???
But don’t worry. Your days of pulling your hair out are over.
+ Your subscriber list grows every day with qualified leads who are primed to become customers. Your bank account thanks you every day as your sales skyrocket!
+ Those list building ads are a part of a COMPLETE Facebook ad strategy designed to sell more of your online courses or programs. No more throwing different campaigns up against the wall and seeing what sticks . . . until it doesn’t anymore.
+ No more drowning in options, buttons and jargon you don’t understand. You’ve mastered Facebook’s advanced interface and you know exactly what to do and how to do it, quickly. Nothing more, nothing less, just winning.
+ Writing ad copy no longer mystifies you OR takes up much of your time. You know EXACTLY what works for your audience, and you don’t waste time on words that don’t convert! #NobodyHasTimeForThat
+ Your advertising costs continually go down as your numbers go up. As you continue to master Facebook ads, you get better at targeting the right people AND the Facebook algorithm starts working to bring you better leads. Win-Win!
+ Your organic reach has even expanded. The more people who find out about your services the more they tell their friends. New folks flock to your blog posts, communities and webinars!
+ Facebook ads are a simple, effective part of your marketing strategy. You pump out ads with barely a thought. Or even hand off the implementation to your assistant or VA so you can get on with the work you love to do.
+ Most importantly, you’ve increased your cash flow WITHOUT spending all your profits on more contractors. Doesn’t it feel good to keep the money you make?
Yup, Facebook ads really can be that effective and that simple.
Because Facebook is pretty much Skynet from Terminator (you know, the creepy organization that knows everything about everyone): they have a TON of information about your potential clients that you can use to target the RIGHT folks.
Facebook even knows if you’re the type of person who clicks “like” or reads every blog post that crosses their feed. Did you know that showing ads to these different types of people dramatically impacts your costs and conversions?
That means you can use this information to precisely pinpoint the people who are most likely to take the SPECIFIC action you want them to at each step of your strategy.
“Sounds great. What’s the catch?”
The problem is Facebook doesn’t want it to be easy. Sadly, they make a HUGE amount of money off of people who don’t understand how the system works.
But by making simple, yet highly effective changes to the way you create and optimize your ads, you can make Facebook’s little mind tricks for for you instead of against you.
This step-by-step course gives you the ENTIRE strategy your business needs to make millions in course sales with Facebook ads.
We’re not just talking about how to run one campaign for one webinar – I’m giving you an entire system, a way of thinking about how to up-level your business through targeted marketing. I’ll teach you exactly what you need to know to amass tons of subscribers, direct loads of traffic, and make thousands of course sales.
Contents
- 1 Here’s what’s inside Absolute FB Ads:
- 1.1 MODULE #1: THE 3 STEP STRATEGY TO DOUBLE YOUR COURSE SALES
- 1.2 MODULE #2-YOU WANT ME TO PUT THAT PIXEL… WHERE?
- 1.3 MODULE #3: TARGET THAT PERFECT AUDIENCE
- 1.4 MODULE #4: WRITE COPY THAT CONVERTS
- 1.5 MODULE #5: THE RIGHT (VISUAL) STUFF
- 1.6 MODULE #6: WHEN AND HOW TO USE VIDEO ADS
- 1.7 MODULE #7: BUDGET LIKE A BOSS
- 1.8 MODULE #8: UPLOAD YOUR ADS
- 1.9 MODULE #9: READ THE RESULTS
- 1.10 MODULE #10: NOW WHAT?
- 1.11 MODULE #11: HOW TO SELL WITH FACEBOOK ADS
- 1.12 MODULE #12: HOW (AND WHY) TO RUN CONTENT AWARENESS ADS
- 1.13 With ABSOLUTE FB ADS you’ll get…
- 2 WHO ABSOLUTE FB ADS IS FOR:
Here’s what’s inside Absolute FB Ads:
MODULE #1: THE 3 STEP STRATEGY TO DOUBLE YOUR COURSE SALES
Here’s the truth: if you throw together a few ads here and there without a solid STRATEGY for making your money back, you’re going to lose at the Facebook ad game.
You could end up wasting time, sanity, and a BOATLOAD of money.
I love a good how-to lesson, but that’s all worthless if you don’t have the right strategy in place! Before you spend another dollar, you’ll learn about the three pieces of a holistic Facebook ad campaign, when to implement which part, and what kind of ads work best for YOUR business.
This module and the rest of the course cover classic link (text plus image) ads, carousel ads, Messenger ads, video ads, and content awareness ads (a.k.a. ads for your blog or video posts).
MODULE #2-YOU WANT ME TO PUT THAT PIXEL… WHERE?
Learn how to use the Facebook Pixel from the get-go and save yourself MASSIVE headaches in the future. You’ll be able to track how many people clicked on your ad and if that actually drove traffic to your site, webinar registration, or landing page. The Facebook Pixel can be a little tricky when you first start out but these instructions make it ridiculously easy. (You can hold me to that.)
MODULE #3: TARGET THAT PERFECT AUDIENCE
We’ll go over how to create ads that ONLY target people who will most likely become paying customers or clients. This is how you keep your marketing budget low and your conversion rates HIGH! Targeting a whole bunch of folks who will never buy your products is your shortcut to some real financial difficulties.
MODULE #4: WRITE COPY THAT CONVERTS
I’ll show you the art of writing ad copy, the kind that will woo new customers to your shores. Don’t waste time staring at your keyboard. Know exactly what to say and how to say it! With my 5 Rules for Writing Ad Copy, you’ll learn how to balance humor, emotion, and clarity!
MODULE #5: THE RIGHT (VISUAL) STUFF
Easily design ad images that look great, get noticed, and never get rejected by Facebook! I’ll show you simple techniques using Photoshop or Canva to create irresistible photos that catch the eye, no matter how cluttered the News Feed gets.
MODULE #6: WHEN AND HOW TO USE VIDEO ADS
Video ads are TAKING OVER as the new King of the News Feed, but getting tons of “views” does not always translate to more money in the bank. I’ll walk you through the best uses of video ads, and then how to create ones that people can’t tear their eyes away from!
MODULE #7: BUDGET LIKE A BOSS
Learn how to calculate exactly how much to spend on your next campaign and when to spend it. You’ll no longer invest in campaigns that don’t have a chance of making money for your business. Then spend that extra cash on your dream SEO whiz, copywriter or graphic designer.
MODULE #8: UPLOAD YOUR ADS
Master the Power Editor without cursing the day Mark Zuckerberg was born. It’s not a simple interface but I’m literally making it my life’s work to simplify it for you! You’ll have complete control over how you create your campaigns by accessing a wide range of options that can have a HUGE impact on your campaign.
MODULE #9: READ THE RESULTS
Dig into to Facebook’s reports to get the dirt on precisely what happened with your campaign (and where all your money went). I’ll help you sort through the data so it’s easy to see what’s working (and what isn’t) while your ads are running. The more you continually adapt your strategies, the better your ads will do!
MODULE #10: NOW WHAT?
Pleased with how things went, and want to scale your success? Feel like banging your head against the wall about your expensive conversions? Let me walk you through the three strategic ways to continue running your ads, make changes, or test new ideas! Facebook is constantly growing and developing, but you’ll have the tools to stay on top of it.
MODULE #11: HOW TO SELL WITH FACEBOOK ADS
Yes, you really can put ads in front of people and have them instantly convert to paying customers! I’ll show you the specific types of ads (*COUGH* Messenger and video ads) that have the most impact when you’re asking for the sale, when to run them, how much to spend, what the copy should say, and of course, how to actually set them up.
MODULE #12: HOW (AND WHY) TO RUN CONTENT AWARENESS ADS
In case you haven’t heard by now, relying 100% on list building ads is a recipe for a lackluster launch (and empty bank account). Use content awareness ads, e.g. ads for your blog and video posts, to nurture cold audiences before you ask them to open their wallets for you.
With ABSOLUTE FB ADS you’ll get…
60 DETAILED LESSONS
4 WORKSHEETS
Grouped into 12 modules, everything you need to learn is broken up into short, easy-to-digest lessons. I’ve included actionable steps, screenshot tutorials, and get-‘er-done plans so you can apply what you learn to YOUR business, right away. ($2000-value)
6 VIDEO TUTORIALS
For all you technophobes, I’ll hold your hand through the more technical and confusing aspects of Facebook ads. For example, I’ll show you exactly how to use the Power Editor to quickly scale your campaigns, the best ways to create stunning images on Canva, and how to create and save your audiences ahead of time, saving you one of the most hair-splitting headaches Facebook could ever produce. ($900-value)
4 WORKSHEETS
This course isn’t just about learning theory. I want you to be able to apply everything you learn directly to your business, right away. These worksheets will help you work through the process of 1. honing in your ideal Facebook Ad strategy and 2. making it happen. ($400-value)
FYI: the lessons in this course are primarily text-and-screenshot-based. If you live for video instruction in courses, I’m not your girl.
BIG BONUS: Access to the ABSOLUTE SUPPORT GROUP
This is actually my FAVORITE part of the course. Facebook is ALWAYS changing. I will be updating this course as fast as I can, and you will have access to every change (even if the price goes up later). BUT I want you to also have a place to discuss new updates, error messages, and bugs immediately.
Plus, as you develop your skills with Facebook ads, you’ll invariably venture into the land of more complex advertising tactics. You may have questions, and I want to be there to answer them for you.
The Absolute Support Group is a private group on Facebook EXCLUSIVELY for Absolute FB Ads customers. My team and I will be in there to help answer questions, level up your strategy, and hold your hand through any changes to Facebook’s ever-evolving interface!
I think of this as the Customer Support Facebook SHOULD have, but doesn’t.
Now, this community is ONLY about Facebook ads. This isn’t a place to promote your blog or round up new clients. I like keeping the group FOCUSED so it doesn’t become overwhelming or cluttered with anything unnecessary. Just great information about how to fix Facebook ad problems and achieve greater levels of success. ($5000-value)
WHO ABSOLUTE FB ADS IS FOR:
Absolute FB Ads has been COMPLETELY overhauled to focus on Facebook ads for businesses that sell online courses or group coaching or training programs.
In addition to that requirement, Absolute FB Ads is best for entrepreneurs who:
- Know that your offerings and audience are a match. Now all that’s left is to scale.
- Are working on an evergreen sales funnel, or who plan to in the future.
- Are thinking of launching in the next 6-9 months.
- Would like to eventually hire someone to run their ads for them. Having an understanding of how Facebook ads do and DON’T work is so important when you’re outsourcing this piece to someone who may or may not get you the results you’re hoping for.
- By the same token,
- Absolute FB Ads is NOT for:
- People who are struggling to pay their bills every month.
- Anyone who wants an easy shortcut to making money. Facebook ads require a LOT of testing and tweaking; anyone who tells you otherwise is lying.
- People who are not interested in selling courses or group training/coaching programs.
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