Fiona Humberstone – Colour Psychology for Creatives

Archive : Fiona Humberstone – Colour Psychology for Creatives

A creative, inspirational and incredibly useful introduction into how to use Colour Psychology to gain a deeper understanding of your brand, communicate more effectively and produce more powerful work.

“You totally nailed today. Ten out of ten.”— Sophie Robinson, BBC’s Great Interior Design Challenge

Colour Psychology is something that every creative business owner should have in their toolkit. It’s absolutely game changing.

Gain clarity around your brand, find your focus and gain momentum. Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier.

What you learn will give you a deeper understanding of your brand so that you can identify the fonts, colours, illustrative styles and patterns that will work for your business.

Struggling to find your distinctive style? Whether you’re an artist or florist, a garden, interior or graphic designer you’ll find everything falls into place after you’ve taken this class. It’ll be easier to streamline your portfolio, work out what makes you unique and communicate in a way that’s irresistible to your ideal clients.

Perhaps you’re a designer working hard to find your place in an overcrowded market? This class will enable you to really capture the essence of your clients’ business or brief and create work that resonates.

Is this class for me?

Yes! If you want to create a brand that connects with your audience, communicates with clarity and flair and knocks the socks off your competition then you need to take this class.

This course is ideal for:

Creative entrepreneurs: Gain clarity around your creative style, find your focus and gain momentum.Marketeers: Unlock the potential within your clients’ brands, be more discerning with your content, stand out and create traction.

Design professionals: Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier.

This online class will help you to:

Use colour to communicate more powerfully.

Understand the nuts and bolts of colour psychology and make it work more effortlessly for you.
Trust your instincts when making design choices and understand the why behind your gut feelings.
Evaluate creative work more objectively, efficiently and harmoniously.
Create an emotional connection with your audience and grow your business.

Gain a deeper insight into your brand and communicate with clarity and confidence.

Course Curriculum

Welcome and Getting Focused

06:48

 Hello from Fiona

Aims for this course

Getting the most out of the experience

The game-changing nature of colour psychology

My own experience with colour psychology

Colour Psychology in Action

Word to the wise: following your intuition

Tools for inspiration

Tools for Inspiration: Resources

The Seasonal Personalities

 Introducing the Seasonal Personalities

The Spring Personality

The Summer Personality

The Autumn Personality

The Winter Personality

A Fun Quiz to test your understanding

Challenge: creating visual prompts for each seasonMy take on the Seasonal Personalities Challenge

Brand Foundations

00:51

 Video: Brand Foundations

Establishing your Brand Foundations: a downloadable workbook

 Discovering the Seasonal Personality for Your Business

 How I Define a Clients’ Seasonal Personality

The Seasonal Personality Checklist

Word to the Wise: One Brand, Or Many?

Word to the Wise: You, Or The Business?

Deciding What Really Matters: A Case Study

Word to the Wise: Combining Seasons

Combining Seasons: A Practical Case Study from The Brand Stylist

 Making Colour Work for your Brand

05:08

 How to put together a colour palette

The Colours and Their Meanings

Workbook: Selecting the right colours for your unique brand

The colours through the seasons

Download: The Colours through the Seasons

Word to the wise: Using black

 Translating the seasonal personalities into design

04:27

Bringing your seasonal personality to life

Translating your seasonal personality to tangible design elements

Bonus Download: Translating the seasonal personalities to design

Gray’s Dairy: A Case Study

Type through the seasons

Seasonal Photography Styles

Pattern and Illustrative Styles

Textures and backdrops: picking those that will best support your brand message

The Design Styles Challenge

My take on the Design Styles Challenge

 And to the Future

02:17

A Final Word from Fiona

Word to the wise: Keeping this in perspective

Word to the wise: using colour psychology productively

Your Inspirational Takeaways

Recommended Colour Resources

I’ve been running this class as a live workshop for three years now. I’ve taught over two hundred international students in London, New York and beyond and I’ve lost count of how many of you have requested I run this as an online class. I’m so excited to finally be able to offer this first of three colour psychology online courses.

So settle down somewhere comfortable, and let’s prepare to up your colour game!

Launch offer

Your investment for this game-changing course is £175 plus VAT – £210 inclusive of VAT.

LAUNCH OFFER. To celebrate finally launching this class, use code LAUNCHCELEBRATION to save £66 on the course fee when you sign up before 31st August.